As the Director of Athletics, Fowler's tenure from 1994-2000 saw MTSU leap from Division 1AA in football to Division 1A in 1999 and move from the Ohio Valley Conference to the Sun Belt conference in 2000. Fowler's priority at MTSU was to completely restructure the athletic program to comply with all NCAA compliance rules.
His efforts began with a million dollar capital campaign to fund the expansion of Floyd Stadium to 30,788 seats. His leadership provided a focus for MTSU and his plan for the athletic program was rewarded with football and basketball season ticket sales records for the history of the University. The improvements in the football facility along with the successful coordination of the NCAA certification process showed that the focus on the student-athlete can provide success to the university. Also during this time, the first official athletic website was launched, improving media relations for all sports.
Plans were also added to increase allocation to women's sports which included adding a women's soccer and women's golf team. As well as an improved volleyball/track storage and locker rooms. A budget was also designated for all sports recruiting. Supporting the complete student-athlete a new Educational Enhancement Center was completed, as well as a new Co-ed Weight Room.